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	<title>Alexandra Highcrest Magazine &#187; fast food</title>
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	<description>I used to work in fashion, then I took an arrow to the knee.</description>
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		<title>Fast Photoshopped Food</title>
		<link>http://alexandrahighcrest.com/blog/2009/08/23/fast-photoshopped-food/</link>
		<comments>http://alexandrahighcrest.com/blog/2009/08/23/fast-photoshopped-food/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 18:09:31 +0000</pubDate>
		<dc:creator>Alexandra Highcrest</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Food and Drugs]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[photo retouching]]></category>
		<category><![CDATA[photoshop]]></category>

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		<description><![CDATA[Over the last two months a debate has been going on over the ethics of retouching photos used in beauty and fashion advertisements. During the same period the food industry spent approximately 1.7 billion USD on fast food ads aimed at children ($10 billion a year). Critics of the use of retouched images claim the ads foster a feeling of inadequacy in young women and may encourage some to develop eating disorders. Poor body image and eating disorders are important issues for women but childhood and teenage obesity has reached epidemic status in developed nations. While we fuss and fidget over the degree of photoshopping of a photo of an actress or model kids are gobbling down Big Macs, super-sized fries and soft drinks at an unheard of rate, and advertisers and marketers are helping them along. The study, Food for Thought: Television Food Advertising to Children in the United States (released July, 2006) combined content analysis of TV ads with detailed data about kids&#8217; viewing habits in order to provide an estimate of the number and type of TV ads seen by children of various ages. This study used more than 1600 hours of programming and covered all the [...]]]></description>
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